Building and Innovating for the Future @ PrettyLittleThing | Adeel Ejaz

Northern Powerhouse
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Adeel Ejaz is Head of Technology at PrettyLittleThing.

Adeel is a hands-on technology leader, with over 14 years of experience with product and technical leadership. He has held high-impact senior development and technical leadership roles, empowering global organizations across B2B, healthcare, and retail industries to achieve rapid growth through strategic business planning, process improvements, and technical management.

In recent times, consumerism has changed dramatically, from physical brick-and-mortar to online shopping. This shift has put a huge demand and strain on eCommerce and fast-fashion platforms, and they’re being pushed to their limits. In the podcast episode, we discuss how Adeel and his team have prepared for such a dramatic scale in business and popularity.


0:50 – The service PrettyLittleThing Provides.

2:00 – Adeel’s role as Head of Technology and what that entails.

2:20 – Building and Innovating for the future.

4:45 – Adeel’s career and how he has worked his way to Head of Technology.

8:20 – Mapping out the future to work with the scale of the business.

9:20 – How PrettyLittleThing and the huge tech team has adapted to the pandemic.

12:20 – Remote working at scale.

15:45 – How marketing drives the business and the relationship with marketing and tech.

20:20 – The challenge of constantly re-inventing and looking to the horizon.

28:40 – Still remaining hands-on with technology as Head of Tech.

29:30 – Advice for people looking to get into the tech industry.